Wednesday, December 7, 2011

LANta Holiday Service Schedule

Holiday Service Schedule:
. Service will end at 8 pm, Saturday, December 24
. NO service Sunday, December 25th or January 1.

We hope our employees and their family and friends will take this time to relax, celebrate and share in the joy of this special season.
Whether is it Hanukkah, Christmas, Kwanzaa or other, high holy season, have a happy one.
Merry Christmas and a Happy New Year!

Wednesday, November 2, 2011

Commuter Benefit

Not many people - neither employees nor employers - are aware that the federal government has tax benefits in order to encourage employees to commute by public transit. These benefits are in the form of tax incentives for businesses to subsidize the cost of bus tickets and passes for employees that can be written off as business expenses. Likewise, these employee benefits are exempt from income tax and pretax wages can be used to purchase tickets and passes lowering the cost even further.

You can read about it by clicking here.

These 'commuter benefits' have been around for years but are now apparently threatened by cost reduction efforts in Congress. If you have a desire to contact your US representative or senator, the commuter benefits web pages provide you with a link to do so.

Locally the concept of subsidizing transportation costs has simply not captured the imagination of employers. While much is invested in parking lots and decks for employees near places of business, the idea of underwriting parking or transit costs directly is an anomaly. Employers simply don't want to do it. What they are missing of course is the obvious: it wouldn't cost them anything if they did so. In fact, it might benefit them in a variety of ways. In addition to the tax benefits that make such an expense zero to the employer, studies have shown that employees who ride transit daily have much better attendance records than those who drive. And riding transit is much less stressful than driving as well.

But locally, employers and employees simply don't think of themselves as 'commuters' as their counterparts in the 'big city' do. Traffic congestion and the availability and low cost of parking is not near enough of a disincentive for those who travel by car daily to look for alternatives.

Tuesday, October 18, 2011

LANta Awarded $14.4-Million

An upgraded garage at LANta's Allentown headquarters and an Intermodal Transportation Center in Easton, PA, have been fully funded through federal grants announced in a visit by Federal Transit Administrator in Allentown on Tuesday, October 19.

Federal Transit Administrator Peter Rogoff visited the Allentown headquarters of Lehigh and Northampton Transportation Authority (LANta) Tuesday, October 19, to formally announce FTA approval of applications for grants totally $14.4-million for two major projects in the Lehigh Valley. Citing the demonstrated need for the project and the jobs they will create, Rogoff praised LANta for its continued growth in ridership and commitment to the environment with the recent addition of Hybrid-electric buses to its city transit fleet.

The projects to be started within months include a new, $10.4-million maintenance garage at the current Allentown location off of Lehigh St. which will have state-of-the-art equipment to meet current and long-term needs.

Pictured: FTA Administrator Peter M. Rogoff; Peter Schweyer, LANta Chairman; Allentown Mayor Pawloski; Easton Mayor Sal Panto


An additional $4-million will be used for the new Easton Intermodal Transportation Center to be constructed on 3rd St. just a block from Centre Square. The facility will provide for easy transfers for LANta riders as well as connections to Transbridge Lines buses to New York City. It also will house parking facilities, first-class office space, and the proposed High School Hall of Fame, as well as an outdoor public park area.

Rogoff cited LANta’s 70% growth in ridership over the past decade - which he termed 'unique' in the nation - as among the reasons the Authority was awarded these competitive grants. He was thanked by LANta board Chairman Peter Schweyer and Board Treasurer Fred Williams for recognizing the important role LANta plays in the vitality of the community, and for the many jobs that projects like these provide.

Present at the announcement event also were Northampton County Executive John Stoffa, Mayor Edward Pawlowski of Allentown and Easton Mayor Sal Panto. In brief remarks, these dignitaries echoed LANTA's Chairman's public acknowledgement of the importance of public transit to the economic health and growth of the community's urban areas. Noting that more than 50% of LANta riders are commuting to work, Stoffa said it was a 'good day' for the Lehigh Valley.

“Both grants will support significant transit infrastructure projects that will enhance LANta’s ability to maintain and improve public transportation services to the residents of Lehigh and Northampton Counties,” said Armando V. Greco, executive director.

Thursday, September 22, 2011

Ticket/Pass prices going up Oct 1

On Saturday, October 1, LANTA will be charging more for tickets and passes:

LANtaBus Fares
Day Pass Unlimited rides all day! $4.00
1 Ride Fare One Ride Fare. $2.00
Children age 5 and under ride free with a fare-paying adult.
FareSaver Tickets
10 Ride Ticket FareSaver Ticket $15.00
31 Day Pass Good for 31 Days after first use $55.00

Annual Pass = $605.00

The purpose of these changes is to provide added reve­nue to assist in the maintenance of service, provide added revenue to offset expected increases in the cost of diesel fuel, and permit the phased implementation of the service improvements recommended under the Moving LANTA Forward transit development plan. The Authority is also reducing the size of the discount on multiple ride tickets and unlimited ride passes to bring these more in line with other transit agencies of similar size.

There are no changes in service or fares for LANtaVan.

Tuesday, September 13, 2011

LANTA Implements New Route Structure

On August 29, 2011 LANta implemented the new LANtaBus route structure. This service restructure affected all LANta fixed routes by introducing a new route designation system, consolidating day and evening routes, introducing evening and Sunday service to new areas and implementing LANta’s first general public flexible feeder service, LANtaFlex. The restructure increased the amount of service hours operated by LANta by 4% and increased LANta’s peak vehicle need (that is, the number of buses LANta needs to operate at the maximum service level during a day) from 65 to 67.

Significant preparation preceded the August 29 implementation. LANta began distributing printed timetables for each of the new routes two weeks prior to the implementation but schedule and route information was available at lantabus.com on August 1. Also, more than a week prior to the launch, LANta began distributing LANtaBus
Route Guide booklets which included information about all routes. The week of the implementation, LANta extended the hours of it customer service call center and had staff persons present at the main transit centers to answer rider’s questions. Call volume into LANta’s customer service telephone line was more than double the normal rate for the first week and a half after the implementation. Many calls were simply riders looking for new route information. The call volume was also affected by the severe weather experienced during that two week period. Between Hurricane Irene and the heavy rain the following week, LANta service was disrupted in many areas leading to many calls into customer service. Also, some riders did find that under the new route structure their trip was disrupted, either they now have to make a transfer to complete their trip or they missed a bus due to a change in the boarding location at one of LANta’s transit centers.

LANta regrets any inconvenience to current riders but believes the improvements implemented on August 29 provide greater benefits to riders overall.
LANta will introduce some minor adjustments to the new service over the next few weeks to address some issues identified by riders and LANta bus drivers. Also, LANta will continue to monitor the new service structure to determine if other fixes need to be implemented.


There is nothing more constant in life than change. LANTA hopes that this one provides more convenience for existing customers and attracts new riders to the system.

Wednesday, September 7, 2011

Rest In Peace: 9/11/01 victims

As part of a national sign of acknowledgement in memory of all those who were lost in the 9/11/01 attacks, this Sunday, September 11, at precisely 1 p.m., all LANTA buses will pull over and the transit system will pause for a moment of silence.

The Moment of Remembrance will take place on Sunday, September 11, 2011 and will occur at the same time across the U.S.:

1:00 p.m. (Eastern Daylight Time)
12 noon (Central Daylight Time)
11:00 a.m. (Mountain Standard Time)
10:00 a.m. (Pacific Daylight Time)

The Moment of Remembrance will last one minute.

“Our local, state, and national institutions—including state and local governments, military and veterans’ organizations, the news media, houses of worship, and sports teams—have been called upon to mark this minute with bells or sirens to honor the victims,” said Sen. Frank Lautenberg (D-NJ), the sponsor of the Moment of Remembrance resolution which was passed by the U.S. Senate.

More information about the Moment of Remembrance is available at www.lautenberg.senate.gov/stopandremember.

Please join us in this silent, reverent, moment of tribute to all those who lost their lives on September 11, 2001.





Tuesday, August 30, 2011

All LANtaBus routes changed August 29, 2011

And so far, the transition has gone relatively smooth. Please click here for some background on the rationale for the changes, and for a conversion guide to see what the 'old' route translated to in the 'new' system.

We are not saying things went perfectly. A number of bus riders had problems the first day - missed their bus or didn't make connections. For that we apologize. But given the length and breadth of the change - the first such comprehensive system change in 25 years - we think we did pretty well.

The changes included renaming all routes, creating categories of routes indicating the range of service available, linking route segments in different ways to respond better to community demand and providing some temporal 'ease' to the system to make it easier for bus operators to drive and remain on schedule. A new system of information was developed also to make it easier to understand and read timetables and, an 'automated transportation management system' or, ATMS, was installed to make it easier to manage the system and to provide customers with real-time information about their bus service.

It has been an incredible period of change culminating in the service revisions rolled out on Monday, August 29. And while countless hours were spent testing and reviewing the data for glitches, with the magnitude of change involved here, we are sure to have missed something, so stay-tuned for updates and perhaps some minor tweaks in the coming days and weeks.

While the system has only been in effect for one day, already we are getting back some positive feedback and, we expect, some criticism on the changes implemented. No change worth it's salt comes without major effort and its positive and negative aspects. But we firmly believe that the enhancements made far outweigh the drawbacks.

As we've been saying for years now, people make a 'smart choice' when they chose to ride LANtaBus. Now we are convinced that that choice is even smarter and more people should make it.

Saturday, August 27, 2011

All LANTA Bus Routes are Changing August 29, 2011

Check www.lantabus.com or call 610-776-7433 for information

To: Our Valued LANta Riders and Community Partners:

On August 29, 2011 LANta will be implementing a major restructure of all of its fixed route bus services, the first such restructuring in 25 years. This re­structure is being done as part of the long term improvement vision estab­lished in LANta’s strategic plan, Moving LANTA Forward.

The restructure represents the culmination of three years of planning and will provide both short term and long terms benefits to LANta riders. The primary goals of the restructure are:

1. Enhancing the overall level of transit service in the Lehigh Valley;

2. Creating a more user-friendly route network; and
3. Creating a route structure that can be built upon in the coming years.


We understands that there may be some confusion among riders in the first days of the implementation, however I am certain that in the end, you will find this to be the right step for LANta and you, our riders. The information you will need to make your trip starting August 29 is all available at www.lantabus.com or by calling 610-776-7433. As always, LANta staff is ready to assist our riders and community partners in this transition period.

This is an exciting time for public transportation in the Lehigh Valley. This re­structure represents only the first step in LANta’s plan for continuous im­provement to our region’s transit network over the next decade. Thank you for choosing LANta.

Sincerely,

Peter G. Schweyer, LANta Board Chairman

Tuesday, August 9, 2011

Verbo, flechir, and anatomie, Vol 3, Issue 26

You guessed it - they all mean flex: Italian, French, and German, respectively. But why is LANta talking about "flex"? Is LANta flexing its muscles? Is LANta teaching yoga to their employees so they are able to become more flexible? None of the above. Effective August 29, 2011 LANta is implementing a new public transportation service called LANtaFlex.

LANtaFlex is a reservation based, curb-to-curb, shared-ride service provided by LANta which is designed to meet mobility needs in the more suburban communities of the Valley in the most efficient way. LANta Flex will be operated using smaller transit vehicles which can provide better coverage into more sparsely developed residential areas and are more appropriate for the expected passenger loads.

You may be wondering how this new service will work. LANtaFlex service will be available within a geographically defined zone during specified hours. If someone is traveling between two points that are within the zone, they can be picked up by a LANtaFlex vehicle and be brought to where they are going in the zone. If they are traveling between a point within the zone and a destination outside of the zone, or vice versa, the rider can arrange for a transfer between the LANtaFlex service and a LANtaBus fixed route trip at designated transfer points. LANta’s first such service will cover the Macungie and Alburtis areas and will be called Route 501. The Macungie/Alburtis Flex will be available Monday through Friday, 6:00 a.m. – 6:00 p.m. starting Monday, August 29.

To arrange for a trip on LANtaFlex, riders call for a reservation at least one day in advance (and no more than 14 days in advance) by calling 888-287-8818. This service is available to the general public and regular LANtaBus fares apply.

Important LANtaFlex Facts :

· LANtaFlex service is open to the general public. Call 888-287-8818 for a reservation.

· LANtaFlex service is operated with LANtaVan vehicles.

· LANtaFlex is a “curb-to-curb” service which means that riders need to be waiting for the LANtaFlex vehicle outside in a safe location that is in plain view of the LANtaFlex driver.

· LANta Flex is a reservation-based service. Riders will not be allowed to board without a reservation.

· LANtaBus fares apply on LANta Flex service. All LANtaBus fare products will be accepted on LANtaFlex vehicles. Riders can also pay one-way cash fares on the LANtaFlex vehicle or purchase a day pass. Those who wish to purchase other fare products will have to purchase them on a LANtaBus vehicle or at a LANta sales outlet.

Like most new programs, this may take riders a little getting used to. However, information will be provided to riders currently using bus services in Macungie and Alburtis to make sure they know what they need to do to take full advantage of this new, alternative service mode.

Monday, August 1, 2011

Musikfest 2011 Vol 3, Nov 25

August 5-14, 2011 marks the 27th annual Bethlehem Musikfest celebration. Ten days in August filled to the brim with music, food, and fun in downtown Bethlehem. Sounds pretty awesome; doesn’t it? Some of you are probably wondering how you are going to get there? May we suggest that you take the bus and avoid the hassle of traffic and the cost of parking, if you are even able to find a spot? LANta offers “Fest” services to accommodate just about everyone.

This year the venue has expanded encompassing 10 sites on the North side and five on the South side of the City. The traditional music of Musikfest will be experienced on the City’s North side and there will be plenty of great, free music and food throughout Bethlehem’s historic district.

Musikfest almost doubled the Loop ridership in August 2010 and is expected to have a growth increase this year. In an effort to accommodate this higher ridership, additional service will be added to The LOOP to transport fest patrons between the two venues during this event. Three types of bus service provided by LANta will be available to festival goers.

1. Walk ‘n’ Ride Shuttle. Special bus service on four different routes between at 6:00 P.M. and 11:00 P.M. is available to deliver you safely to and from Musikfest.

· East Hills – Leaving Bethlehem Square / Giant Store, traveling S on Linden , L on East Blvd, L on Lewis, R on Clemont (bus shelter) R on Easton Ave, R on Elizabeth Ave, L on New, R on North, L on Guetter . Return to East Hills via New St. and the regular route to East Hills. Buses will operate this route every day between 6:00 P.M. and 11:00 P.M., providing service every 20 minutes.

· Westgate Mall – From Westgate Mall / Bon Ton traveling S on Schoenersville Rd., turn R on 8th Ave., L on Union Blvd., R on Main, L on North, and R on Guetter. Return via Guetter, R on Broad, R on Main, and ending up at the corner of Broad and Guetter, via its regular routing. Buses will operate every day between the hours of 6:00 P.M. and 11:00 P.M., providing service every 30 minutes.

· Route 33 Park N Ride – 33 Park ‘N Ride lot, pickup bus at the parking lot shelter, return to Wm. Penn Hwy, turn R, continue to Easton and Elizabeth Aves., L on New to Guetter. Return to New, St. Elizabeth Ave., Easton Ave., Wm. Penn Hwy, then to bus shelter inside Rt. 33 Park ‘N Ride lot. Buses will operate everyday between 6:00 P.M. and 11:00 P.M., with service provided every 20 minutes.

· Hellertown – From Creekside Shopping Ctr. in Hellertown, via Main St., via Hellertown Rd., Daly Ave. (turns into 3rd St.) westbound, R onto Founders Way, L on 2nd St. drop passengers at NCC stop on 2nd, L on Polk, R on Columbia (2nd St.), merge L onto New St. Bridge, cross bridge, circle around City Hall, L on Church St., R on New St., L on North St., L on Guetter. From B&G: L on Broad St., R on New St. circle around Library, cross New St. Bridge, merge R onto 2nd St. off ramp, R on 2nd (Columbia), L on Polk, R on 2nd, drop passengers at NCC, R on Founders Way, L on 3rd / Daly Ave, Hellertown Rd., Main to Creekside Shopping Ctr. Buses will operate every day between 6:00 P.M. and 11:00 P.M., service will be provided every 30 minutes.

2. Regular Service. LANtaBus will continue regular service allowing access to the Broad and Guetter Street transfer center located on the outskirts of Musikfest (and also to the Sands Casino and the South side venue location of SteelStacks). Riders will be able to exit the bus and stroll leisurely through the festivities and then take the LOOP route to the other side of the City to continue their Musikfest experience.

3. The LOOP. This is the third year that the LOOP shuttle is in existence and will provide added service frequency. The LOOP shuttle will run its regularly scheduled stops, as well as an additional stretch that will stop at the Sands Casino, the South side venue location of SteelStacks, and the corner of Conestoga and Lehigh Streets every 15 minutes between 6:00 p.m. and 11:00 p.m. Monday through Sunday. This service will also connect the North and South side of Musikfest so that fair goers are able to experience the entire event. The major stops on the South side will be the Sands, NCC, and 2nd street connecting to the North side via the New Street Bridge to Broad and Guetter.

There is no admission to Musikfest and a daily LANta bus pass costs $3.00 and entitles you to unlimited rides for the entire day. You’ll be hard pressed to find another outing of this caliber at this price.

Wednesday, July 27, 2011

Who are "They"? Vol 3, No. 24

“They” say change is good, but who are “they”? You often hear that “they” want rain or snow on a certain day, but who are “they”? “They” must be the people who never venture outside their home, therefore, there is no need for them to deal with change or inclement weather :-)

“They” would be correct if they said LANta is changing some of their bus routes and bringing them into the 21st century. Effective August 29, 2011, the bus operators, as well as some passengers, may have some misgivings about the change. Even though three might be some hick-ups in the beginning, LANta is trying hard to make the transition as smooth as possible for everyone concerned.

LANta is consolidating its 40 route system into 32 routes, eliminating a few route segments where ridership has been very low. For the most part, LANta’s route structure will remain intact with the most significant change coming in how route segments are connected with one another. This change that “they” are working on will help make public transportation in the Lehigh Valley more user-friendly and convenient for everyone.

Most routes will continue operating from 5:30 a.m. to 6:30 p.m. with select routes operating into the evening hours. Routes will continue to operate every hour with some operating every half hour in the peak times. There has been significant improvement to service on Sundays and in the evening hours. More routes will operate into the evening hours and on Sundays.

While many riders will see little or no change to their existing trips, others may see more significant changes so make sure to check the new timetables. These new timetables should be out to the public by August 15, 2011. At that time they will be on the buses, at major transfer points, or you can call 610-776-7433 to have one mailed to you. It is anticipated that the new schedules will be online at www.lantabus.com by the end of the first week of August.

All LANta Departments are preparing for this change. It is important for LANta’s Maintenance Department to service each bus when it arrives back at the garage readying the bus to serve the public the next day. The Maintenance Department has adjusted its work schedule to respond to the fact that more buses will be returning to the garage in the late night hours.

LANta’s Customer Service Department is working hard to prepare for the major changes coming. LANta’s Customer Service Representatives help answer all sorts of questions each day from LANta riders. Given the changes, Customer Service expects a high volume of calls and also expects that each call will last longer than normal due to the need to explain the new route structure. LANta’s customer service representatives appreciate everyone’s patience during this transition period.

The first week of the bus changes, LANta “Ambassadors” will be at many of the highly frequented bus stops to help passengers with the new route structure and make sure everyone knows how they can make their trip.

LANta’s goal is to make the transition as smooth as possible for everyone concerned.

Check out the new route guides and timetables on the 'net ... click here

Click here
for a handy conversion guide from the old route naming system to the new.

Monday, July 18, 2011

High Ridership, July 18, 2011 Vol. 3, No, 23

On July 12, 2011 the Authority’s Annual Board Meeting was held at AstsQuest in South Bethlehem. This event marked LANta’s 39th year of service to the Lehigh Valley.

Throughout the past fiscal year LANta marked some significant events and has set a solid foundation for the future. The first, carrying nearly 6 million passengers on its three operating divisions; LANtaBus, LANtaVan and Carbon County Transit Author­ity. LANtaBus’s total, though less than our past year; is among the top five ridership years in the Authority’s history. The commitment to improved service to our custom­ers shows in the strong ridership figures.

The various committees reported on some key events during the year.

· The installation of an Automated Transit Management System was completed in March 2011. This system represents the future in terms of the Authority’s fixed route system.

· The first phase of the Moving LANTA Forward program 1s started. The new rout­ing structure has an implementation date of August 29, 2011.

· The Authority’s vision for a new Allentown maintenance garage continues. De­signs for this project are 60% complete and we are in the process of finding the nec­essary dollars to complete this important maintenance facility.

· Work on the Easton Intermodal Transportation Center has seen significant pro­gress. The FTA approved the Environmental Assessment, the City purchased the properties on South Third St., and design efforts are moving forward.

· The new bus shelter program will purchase 200 shelters over the next five years. Staff continues to work with the cities and other municipalities to move this from con­cept to actual construction.

· The initiation of an ADA Certification program. The program is being finalized with the expectation that initial evaluations will begin in August and September 2010.

· The maintenance of the Metro Plus fleet moves forward with the arrival of 20 new vans.

· ADA paratransit services materials are being updated.

· The completing of the Rebranding / Design Project. Key elements are the Au­thority’s new logo, new website, better schedules and timetables, better bus stop signage, and system identification.

· The relationship of land use and transit performance was a focus throughout the year. This included outreach projects to key townships that are serviced by LANtaBus and ongoing discussion with the cities in coordinating land use goals de­veloped at the municipal level, with policies favorable to the development of the tran­sit system.

· The operating program beginning July 1, 2011 is based on a budget of approxi­mately $34.5 million. In addition, the Authority has established a capital improvement program, which will invest approximately $8.8 million in equipment and facilities.

· The operation program for FY 2011-2012 includes an increase in LANTBus fares, effective October 1, 2011. This increase is part of an effort to maintain current service levels, and to provide funding for implementation of route restructuring.

As you can see the Authority has been very focused and busy over the last year striving to make every ride safer, more comfortable, and more rider friendly.

Wednesday, June 29, 2011

LANta Board Approves 2012 Budget

LANta's Weekly Newsletter Vol 3, No 20, June 29, 2011

The Authority spent time during their June 14, 2011 Board of Director’s meeting reviewing the Annual budget recommended for approval by the Finance/Planning Committee who had been deliberating over the financial blueprint for fiscal 2012 for the past four months.

The key assumptions for the LANtaBus operating budget are: the implementation of the fare increase, with the expectation of no loss in ridership; the projection of special fares revenue resulting from various services; the projection of special fares revenue resulting from various services; the expense changes including wages, based on projected hours; the implementation of the new Moving LANTA Forward route structure; and specifics including increases in cost from areas such as the pension program, health care insurance, and the cost of fuel.

The plan designates 50% of the advertising revenue from FY 2011-2012 (a total of $275,000) as reserve for a local match required for capital improvement grants. This special fund designation represents a positive impact on the county budget grant requirements.

The LANtaBus budget sets forth revenues of $10.2 million and operating expenses of $2.7 million. Grants are projected to cover an additional $12.4 million in operating loss. The remaining amount required to cover expenses ($123,789) will be taken from the Authority’s fund balance.

For the LANtaVan service budget, key assumptions are total trips of 425,000; the continued increase in the MATP services in terms of riders, cost, and revenue; and the purchase of service cost that is in accordance with the current contract with Easton Coach Company.

The budget sets forth total revenue in the amount of $11.4 million; projected operating expenses of $11.8 million; and an estimated excess of expenses over revenue, a shortfall of about $473,000. The shortfall will be covered through fund balances from previous operating years.

The cost of diesel fuel remains a prime challenge for management and efforts continue to be made to control these costs through competitive bid initiatives sometimes on a month-to-month basis.

Staff opened proposals for the supply and installation of new bus stop signs on Friday, June 10, 2011 and two recommendations were set forth. The Board approved the following recommendations:

1. To ensure timely implementation of the project, the Authority awarded the sign production contract to Reliable Sign and Stripping of Bethlehem, PA as the primary contractor and Sharp Signs of Emmaus, PA as the secondary contractor.

2. Due to the nature of the project, staff felt it is important to have flexibility in the installation services. Accordingly, the Authority awarded contacts for bus stop signage installation to the three lowest price proposers: Fast Signs, Allentown, PA; Reliable Sign and Stripping, Bethlehem, PA; and Sharp Sign, Emmaus, PA. Staff would then use each contractor on an as needed basis.

This is one item that must be completed prior to LANta’s route changes, which has an implementation date of August 29, 2011. There are many other items that require completion and it was noted that they are all moving along nicely and in a timely fashion.

NOTE: No bus service or paratransit van service on Monday, July 4th, 2011. Happy birthday America!

Wednesday, June 22, 2011

New Identity, June 22, 2011, Vol 3, No 19

You have seen LANTA’s Logo many times over the years; on their buses, their website, advertisements in the newspaper/magazines, on various printed materials, and many other places. However, on July 12, 2011 a new identity for LANTA will be rolled out. You have already had a sneak peak at it and may not have realized it. You've seen it on the top Left of the newsletter and in the signature of emails you receive from some employees at LANTA.

The Logo above is the umbrella which encompasses all LANta divisions; hence a generic term for the Metro bus or van. The double ellipse pattern in the logomark represents LANta’s service area - Lehigh and Northampton Counties. The overlap of the double ellipse results in three shapes representing the three main cities LANta serves - Allentown, Bethlehem and Easton. The uppercase LAN initials emphasize the two counties; the lower case letters, Transit Authority. The colors in the logo mark are “Pennsylvania Dutch blue” combined with “Lehigh Valley green” and the overlap, presents a rich teal as a third graphic element. The blue and green circles are forward tilted to symbolize the forward attitude of the Authority: it is poised for progress and
expansion!

The two logos above will differentiate between the fixed route bus, currently LANTA Metro and the paratransit van, currently Metro Plus. Easton Coach Company will continue to run the paratransit service for LANta, but will be LANtaVan - not Metro Plus. But since most vans are marked Metro Plus and the exterior change will only occur with new vehicle acquisition, the Metro Plus name will live on for a few years.

LANtaFlex is a reservation based, curb-to-curb, service provided by LANta which is designed to meet mobility needs in the more suburban communities of the Lehigh Valley in the most efficient way. LANtaFlex service allows passengers to travel within a defined area, or Flex Zone. Each Flex Zone includes one or more locations at which riders can transfer to and from LANta Bus routes.

Wednesday, June 15, 2011

New LANta Fares: Oct 1, 2011 - Vol 3, No. 18

You may say, "LANTA just increased its fares last year, why are they doing it again this year?" Well, it is part of a multi-year effort to reduce the discount between cash fares and passes; i.e., it will only affect ticket and pass prices, not cash fares. LANta's long term goal is to provide a more sustainable fare structure that will be equitable to all passengers and increase the average passenger fare collected. Because of discounts on tickets and passes, the average fare collected in fiscal 2010 was only .91 cents per passenger. The fare policy goal adopted by the LANTA Board last year, is to increase that to $1.20 per passenger. To accomplish this, rather than raise fares across-the-board, the Authority is increasing ticket and pass prices over a four year period. The first phase was implemented last September and this second step is going into effect Oct 1.

The new fare structure proposal was reviewed at the Annual Public Hearing on May 4. There were no comments or questions received about the proposal.

New fares for October 1, 2011:

LANTA/Metro Fares
Day Pass Unlimited rides all day! $4.00
1 Ride Fare One Ride Fare. $2.00
Children age 5 and under ride free with a fare-paying adult.
FareSavers
10 Ride Ticket FareSaver Ticket $15.00
31 Day Pass Good for 31 Days after first use $55.00

Annual Pass = $605.00 (12, 31-day passes for the price of 12

At the June 14th meeting of the LANta Board of Directors, the new fare structure was approved as part of the annual budget for fiscal 2012. The fare changes will go into effect on October 1, this year.

Tickets and passes still offer the transit passenger a hefty discount of at least 25%. Riding LANTA remains the smart choice and a great bargain.