Wednesday, March 21, 2012

History of LANta - Part 4

LANTA Metro drivers began sporting a new uniform as part of the new Metro image. Blue was the color of choice and all operators wore button down shirts.

January – March 1987. Ten 30’ Orion buses arrived and were put into service. The improvements on these buses lead to additional passengers comfort, as well as them being more maintenance friendly.

March 1987. The peak-hour “Y” route was inaugurated. The A-B-E Airport and LVIP I & III were now being served.

August 24, 1987. A downtown Allentown trolley-bus, purchased by LANTA and The Morning Call, began regular, free circulator service. This trolley-bus was operated by Palmeri Motor Coach under contact with LANTA.

September 1987. LANTA, through a service agreement with Palmeri Motor coach Corporation, started a one-day-a-week operation between Bethlehem, Nazareth and Easton. This six-month demonstration was instituted to determine if there was enough of a need to constitute a regular route.

November 1987. LANTA posted a 5% ridership gain. The 10% revenue gain was due mostly to the April fare increase.

May 16, 1988. The Authority adopted a new mission statement. This declared LANTA as “More Than Just a Bus Company”.

July 16-20, 1988. “National Transportation Week” was celebrated throughout the Lehigh Valley. May 18 was designated as Transit Team Appreciation Day. Similar celebrations are held annually in May.

July 1, 1988. Metro Plus (now LANtaVan), LANTA’s specialized transportation division, was established. This paratransit service allowed those individuals with disabilities or limitations to get around in the Lehigh Valley.

July 1988. William H. Hubbard II was elected as the 8th LANTA Chairman.

October 1988. Service to Nazareth was expanded to three days /week. Palmeri Motor Coach Corporation won the bid to operate this service.

February 27, 1989. The new state-of-the-art electronic fareboxes were installed throughout the entire fleet. The new equipment replaced the fareboxes used for 20+ years.

September-November 1989. Fifteen 35’ and five 30’ Orion buses arrived and were put into service beginning Nov. 1. These were updated versions of the Orion buses put in the fleet in 1987 and were very passenger and maintenance friendly.

May 20, 1990. After a $2.8 million project to the 12th and Cumberland Street facility, which dated back to 1914, the garage renovations were complete. An open house and dedication was held to celebrate this occasion.

June 1990. An $80,000 study of the Lehigh Valley-New York corridor by Barton-Aschman Associated concluded that travelers’ needs were being adequately met by the current bus service.

July 1990. Denise von Funk was named 9th LANTA Chairperson., first women chair.

On September 11, 1990, George Weitzman, Esquire, the Board's Solicitor, was tragically killed in an auto accident. Mr. Weitzman had guided the Authority through a variety of challenges during his tenure.


Nov. 14, 1990. Kent H. Herman, Esq. was named the new LANTA Solicitor.

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